Business-to-business marketing : analysis and practice

Publication date 2011 Topics Industrial marketing, Marketing industriel Publisher New Delhi : Dorling Kindersley India Pvt. Ltd. : Prentice Hall Collection internetarchivebooks; printdisabled Contributor Internet Archive Language English Item Size 1.9G

xxxii, 512 pages : 23 cm

Written from a practical perspective, 'Business to Business Marketing' helps students with limited marketing experience understand the concepts in business-to-business marketing

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